The Business Writing Blog

May 23, 2018

Can Thought Leadership really be Ghost-written?

The idea behind thought leadership is, in a nutshell, to project your expertise with

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February 20, 2018

Solid Opinion is Key to Thought Leadership

The web, and the blogosphere in particular, is full of how-to-guides, look-at-me

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January 31, 2018

What’s the ideal length for a blog?

A good editor once pointed out to me that every journalist wants to be a documentary

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